AI
Stop calling your AI product an “assistant"
The words we use to describe AI might be holding it back.
Jack Cully
AI
The model-makers embrace brand building
Anthropic and OpenAI are trying to rewrite the AI narrative with nostalgia.
A new marketing era begins
The sun rises on a changed discipline.
Meta wants to replace your marketing department
Zuckerberg's mystery box won't work.
Apple loses its live events (and its way)
How AI hype collided with virtual events.
Big tech
ChatGPT is a brand now
And so is OpenAI
Big tech
Meta wrecks its brand
Meta’s recent policy turnaround makes a wreck of its careful brand building efforts since 2021.
Product marketing
2024's Year in tech
The year that augmented reality and artificial intelligence broke out.
Welcome to the emotional internet
Remember the Jaguar rebrand fiasco? Yeah, that was only two weeks ago. But it feels like forever ago, right? I spotted the rebrand late, the Thursday night before the Friday that everyone jumped on it. I was grabbing around for things to write about here, and I made a note
Marketing
Sweet suspicion
A Waitrose masterclass (via murder mystery).
AI
What's the point of AI?
There won't be a breakthrough AI product that replaces the iPhone. But AI is still going to take over the world.
Big tech
Meta's Orion swagger
Meta held an event for a device that they’ll never ship. It was the right decision.