Big tech
ChatGPT is a brand now
And so is OpenAI
Marketing
How Apple, Google, Meta, OpenAI and more position themselves in their markets. Sometimes, I write about non-tech companies, too – which you'll find here.
Marketing
Sweet suspicion
A Waitrose masterclass (via murder mystery).
AI
How AI infiltrated the iPhone event
On Monday, Apple held a special event called It’s Glowtime. Clocking in at 1 hour, 38 minutes and 50 seconds, it was a long one. At the event, they introduced to the world the Apple Watch Series 10, AirPods 4 and iPhones 16 and 16 Pro. They also introduced
Marketing
Four ways marketers can beat electric car inertia
What app-based banks and electric cars have in common.
Brand strategy
What running shoes and a hundred-year-old mouse have in common
Two weeks ago, a post from Massimo Giunco, a 21-year Nike marketing veteran who left in 2022 went viral. The post is absolutely eviscerating of Nike and it’s turned-around strategy, which began around four years ago with the installation of a new CEO, John Donahoe. If you haven’t
Newsletter
Everything Everywhere: EE’s brand new strategy
The mobile network is trying to be more things. Will it pay off?
Newsletter
Sorry, the new McDonald’s ad is really good.
And is that... Ronald McDonald?