AI
Stop calling your AI product an “assistant"
The words we use to describe AI might be holding it back.
Marketing
How Apple, Google, Meta, OpenAI and more position themselves in their markets. Sometimes, I write about non-tech companies, too – which you'll find here.
Big tech
ChatGPT is a brand now
And so is OpenAI
Marketing
Sweet suspicion
A Waitrose masterclass (via murder mystery).
AI
How AI infiltrated the iPhone event
On Monday, Apple held a special event called It’s Glowtime. Clocking in at 1 hour, 38 minutes and 50 seconds, it was a long one. At the event, they introduced to the world the Apple Watch Series 10, AirPods 4 and iPhones 16 and 16 Pro. They also introduced
Marketing
Four ways marketers can beat electric car inertia
What app-based banks and electric cars have in common.
Brand strategy
What running shoes and a hundred-year-old mouse have in common
Two weeks ago, a post from Massimo Giunco, a 21-year Nike marketing veteran who left in 2022 went viral. The post is absolutely eviscerating of Nike and it’s turned-around strategy, which began around four years ago with the installation of a new CEO, John Donahoe. If you haven’t
Newsletter
Everything Everywhere: EE’s brand new strategy
The mobile network is trying to be more things. Will it pay off?
Newsletter
Sorry, the new McDonald’s ad is really good.
And is that... Ronald McDonald?